CNN is announced today as the Global Media Partner for Jaguar Heritage Racing at a news conference held at the Royal Automobile Club in London. Jaguar Heritage Racing will see “works supported” Jaguars return to the historic race events of the world such as Goodwood, the Mille Miglia and the legendary Old Timer GP at the Nürburgring. Frequent reports and results from these events in the form of thirty second and one minute updates – created by CNN ad-sales’ creative agency, TCP – will appear in commercial airtime across the CNN global network, which is viewed in 255 million households and hotel rooms across the world. In addition, there will be a Jaguar Heritage-sponsored feature page on CNN.com. CNN.com has huge global reach with over 1.4 billion page views last month.
CNN’s Ad Sales’ in-house creative agency, TCP, will attend Jaguar Heritage Racing events to record the action, and capture the passion and unique atmosphere of these legendary cars and occasions. During the racing season, and throughout the year, these will be broadcast in a series of 30 second and one minute updates, with around 2 hours of content created in total. The Jaguar Heritage feature page on CNN.com will contain films and images from the events, results and background information on Jaguar’s heritage and racing pedigree.
Frank Klaas, Global Head of Jaguar Land Rover Communications and Jaguar Heritage Trustee commented, “We are delighted to announce that CNN is our Global Media Partner for Jaguar Heritage Racing. CNN has huge global reach, industry leading content and an affluent, intelligent and well-travelled audience. This is a perfect fit with Jaguar’s premium customer base and demographic. This media partnership will enable enthusiasts and consumers across the globe to share in the magic and passion of Jaguar’s glorious heritage.”
Rani Raad, SVP of CNN Ad Sales & Business Development commented, “Motorsport is an exciting arena and an increasingly important part of our offering. Jaguar is among the most famous car brands in the world and its racing history is the stuff of legends. As such we are delighted to partner with the new Jaguar Heritage Racing Programme. It’s a great example of how our TCP is creating bespoke commercial content on-air and on-line.”